Get your free sample

See what Plug’s performance ads look like with your catalog and brand!
Please submit the form below, and we’ll follow up in a few business days.

Talk to you soon! ❤️ Team Plug

Remove creative bottlenecks

Automate the tedious creative production and management of lower-funnel paid social campaigns to free up time for high-level work and reduce your team’s stress.

Save time and money

Simplify your performance marketing workflows with direct performance ad integration into your existing campaigns.

Perform with ad-placement native ads

Avoid ad fatigue with regular ad updates and localise your ads per market and audience.
Company website
First name
Email
What is your monthly paid social spend on average?
Product catalog size
What are your biggest challenges with paid social?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Insights
Case study

Case Study: How Plug helps a customer realise UGC results at a fraction of the cost

Written by
Luukas Castrén

A customer needed a cost-efficient solution to scale top-funnel awareness and attract sellers to its platform. Previously, they relied on UGC agencies, but the process was costly and slow.

Results

By implementing Plug’s solution, the customer achieved a 500% decrease in cost per lead (CPL), drastically reducing the cost of attracting potential sellers.

Solution

Plug provided user-generated content (UGC)-style videos using human-like, AI-generated avatars (Avatar Generated Content or AGC). These videos were created in two languages and optimized for mobile-first platforms like Meta, TikTok, and Snap. By replacing traditional UGC with AI-generated avatars, the customer benefited from fully customizable videos with quick turnaround times, significantly reducing costs.

The process is simple and scalable:

  • The customer provides themes for the AGC videos.
  • Plug delivers 10 unique, on-brand AGC videos monthly, allowing for rapid testing and iteration.

With Plug’s highly automated, scalable approach, the customer can expand its marketing efforts, test new ideas, and utilise UGC-style content continuously at a fraction of the typical UGC cost.

Stay in the loop via email

We’ll send occasional updates on the latest in the world of paid social.

By signing up, you agree to our Privacy Policy.