Reima is a premium global brand for active children's performance wear. After successfully growing their direct-to-consumer (D2C) business, Reima sought a partner in early 2024 to accelerate growth through paid social channels, starting with Meta.

Results
With Plug’s full-funnel Meta strategy, Reima has achieved impressive results:

• 36% increase in lower-funnel ROAS while increasing the spending by over 50%.
• 100% increase in revenue through Meta.

Solution
Plug empowers Reima to optimise their strategy and double year-over-year D2C revenue from Meta advertising by integrating ad buying, reporting, and creative iteration. Plug supports Reima in scaling their Meta activities across nine different markets by streamlining and managing the ad-buying process. This enables Reima to efficiently run a diverse range of creatives across all EU markets. Plug has also introduced clear naming conventions, giving Reima real-time qualitative insights into their campaign performance.

Looking ahead
Reima’s growth journey with Plug is far from over. Together, we’re:

1. Expanding the full-funnel strategy to TikTok to continue further growth.
2. Leading the charge in creative variety with product-level videos and weather-based dynamic static ads.
3. Testing new approaches in select markets and scaling successful strategies across all regions.