The customer needed to scale their paid social campaigns while reducing their cost per acquisition (“CPA”). With a large, dynamic product catalog, creating consistently high-performing catalog ads was a major challenge. The customer required a solution that could improve CPA benchmarks and ensure efficient media spending on Meta.

Results

With Plug’s lower-funnel solution, the customer achieved:

• 250% decrease in CPA for lower-funnel campaigns.
• Significant improvement in Meta ad performance, particularly in lowering CPL.
• Restored confidence in Meta advertising, enabling more efficient media spend.

Solution

Plug revamped the customer’s Meta lower-funnel campaigns, which had previously struggled with a high CPA. By leveraging enhanced data points from the customer’s product catalog, Plug optimized carousel creatives to improve ad performance. This custom solution not only reduced the CPL by more than half but also re-energized the customer’s overall paid social strategy.

Next steps

Building on this success, Plug is now extending the same lower-funnel strategy to TikTok. By utilizing both static and video catalog ads, Plug is helping the customer to launch Video Shopping Ads campaigns on TikTok to drive further growth and engagement.