In our previous posts, we explored the evolving landscape of paid social and the challenges that come with it. Two key takeaways stand out: creative variety and volume are essential for success. Whether it’s short-form videos for TikTok, Stories for Instagram, or carousel ads on Meta, advertisers need a constant flow of fresh, engaging content to stay competitive. The real challenge? Finding a way to produce and manage the required volume and diversity of content efficiently, without overburdening your team or breaking the bank.

What options do performance marketers have?

In-House Creative Teams
Many brands choose to build or expand their internal creative teams to meet the growing content demand.

Pros:
+ Full control over brand identity and output.
+ Faster turnaround if teams are well-staffed.

Cons:
- High costs and limited scalability.
- Teams often face burnout, and marketers may end up handling tasks outside their expertise (e.g., performance marketers acting as designers or vice versa).

Creative and UGC Agencies
Outsourcing to agencies is a common choice for creative production and campaign management.

Pros: 
+ Access to expertise and strategic insights.
+ Agencies can bring experience and platform knowledge.

Cons: 
- Expensive and slow, with long lead times. 
- Difficult to iterate quickly or handle large, dynamic catalogs.

Self-Service Tools
Social platforms and third-party providers offer tools for creative production and managing ads independently.

Pros:
+ Lower costs
+ Access to targeting and analytics
+ Flexibility to manage campaigns directly.

Cons: 
- Requires significant expertise and manual effort to set up and manage
- Limited creativity and personalisation at scale, leading to non-converting content

The Turnkey Automation Solution for Performance Ads: When is Plug the Best Fit?

When creative variety and volume, including speed, personalization, and scalability, are essential for success, advertisers should consider turnkey automation solutions like Plug. Here’s why Plug is the best fit for certain advertisers:

• Catalog advertisers: Plug automates the production of platform-native static and video ads at scale, transforming product catalogs into high-converting creatives. Perfect for e-commerce companies looking to optimize lower-funnel campaigns without manual content creation.
• Dynamic catalogs: If your product catalog updates frequently or you run special campaigns that require tailored creatives, Plug saves time and resources by automating the creation of fresh, personalized ads.
• Limited internal resources: Scaling in-house teams or working with agencies can be costly and inefficient. Plug removes the burden by delivering continuous, on-brand creatives automatically, freeing up your team to focus on strategy.
• Fast iteration: Plug supports rapid testing and performance-based optimization, allowing you to quickly adapt and refine your paid social strategy in real-time.
• Localisation & Personalisation: Plug simplifies the creation of localized, personalized ads, ensuring your messaging resonates with different audiences across regions, for example with, tailored human-like avatars decreasing the need for UGC production.
• Repurposing existing assets: Plug maximizes the value of your existing assets by repurposing them into new, engaging creatives.

Plug offers brands the flexibility and scalability needed to keep up without breaking the bank. Learn more about how Plug works in our upcoming post.

Future vs. Past

Paid social doesn’t need to be overwhelming. Turnkey automation solutions like Plug provide the scalability, speed, and flexibility that modern e-commerce brands need to thrive. With Plug, managing paid social at scale becomes simpler, allowing brands to stay adaptable and grow sustainably.

Ready to future-proof your paid social strategy? Contact us today and discover how Plug can help you effortlessly scale your campaigns.